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(a) in the case of a first offence under a particular section of this Act, to a fine not exceeding £100 (together with, in the case of a continuing offence, a fine not exceeding £10 for every day on which the offence is continued), and 
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(b) in the case of a second or subsequent offence under that section, to a fine not exceeding £200 (together with, in the case of a continuing offence, a fine not exceeding £20 for every day on which the offence is continued). 
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